Champions League: Manchester City

The client is king… a quote which contains an undeniable truth! Clients make or break your company success, because a satisfied customer is the best business strategy of all. No wonder companies are always looking for new hospitality opportunities to go that extra mile. To go where no other company has gone before. A unique out-the-box corporate event that goes above the sky to reach the stars.

A hospitality incentive with the most popular sport in the world: football


A renowned multinational appealed to way2events for the 4th year in a row to organize an exclusive hospitality event. For the 4th year in a row we were asked to focus on the most popular sport in the world: football. Not just any football game but attending a once-in-a-lifetime champions league game in one of world’s most wonderful football temples owned by one of the most successful teams in the world: Manchester City. Yes, indeed… all aspects were there to create one of the world’s most memorable corporate events. Choosing Manchester City was a well-thought-out idea because the Cityzens aim for the highest good year after year: the Champions League Cup and because of the undeniable link with Belgian football thanks to the brilliant passes of King Kev (Kevin de Bruyne) and captain Vincent Kompany aka Vince the Prince! Let the games begin!

VIP to Manchester City with 120 persons and a private charter flight

To minimize the impact on the professional and private life of the attendees, but to maximize the unique corporate event experience, we deliberately opted for a day charter flight towards Manchester.
VIP to Manchester City with 120 persons and a private charter flight… most event agencies would immediately kick the ball out of play, but that’s not way2events’ game strategy. A well-organized and structured schedule and agenda were developed. The start whistle sounded at Oostende and Liege Airport, we opted for a two-airport choice to limit the transport constraints, where our guests could take a perfect start enjoying a royal breakfast buffet.
The attendees arrived in Manchester safe and sound and were brought to a unique and trendy premise in the center of this bustling city. Time to take a seat and enjoy a delicious bite before heading to the football part of the day.

Magic Manchester City

Upon having a lovely lunch, we headed for the Manchester City complex. A local and passionate guide took our guests on a customized tour explaining all bits and pieces of the Manchester City machine which runs like a Swiss watch. Contemporary football is so much more than the first squad alone. Manchester City is a dynamic company where hundreds of club-loving employees give their best day in day out to turn this club into the best club of the world. Training facilities which exceed your expectations and imagination, youth and women’s football investment, social media, community working, marketing,… each aspect of contemporary football was extensively covered during the tour and left a lasting impression on our clients. The guided tour ended with an obligatory visit to the fan shop where our enthusiastic participants bought shirts, caps, scarfs and much more.

Champions League-worthy dinner

Well equipped with city blue attributes, our clients were guided to the 14 skyboxes which had been arranged by way2events. The perfect place to seat 120 people and to serve them an exclusive and Champions League-worthy gastronomic dinner. 

A corporate event evening filled with samba football 

And the game itself? The game was the perfect visual definition of champagne football. No catenaccio or typical kick and rush football, but samba football from the start until the end. Poor German Schalke 04 had to concede 7 goals in what ended in a 7-0 punishment. No better way to pamper your guests during a corporate event! Although an air traffic controller strike had been announced, all of our 120 guests landed in Belgian soil at the agreed time. With this corporate event we clearly managed to bend the ball like Beckham!

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