Belfast, a city where history, culture and sport come alive, served as the ultimate backdrop for a two-day sportstravel incentive. At the heart of it all was the Larne vs. KAA Gent match at the historic Windsor Park.
Precision Logistics - seamless Execution
Managing sportstravel on this scale calls for a bold spirit and the kind of precision that echoes Ireland’s own blend of charm and tenacity. With guests arriving through three airports, eight unique stakeholder groups navigating bespoke itineraries and three premium hotels hosting their stay, every element was executed with daring precision. From touchdown to farewell, we delivered an experience that embodied boldness at every turn. Seamless transfers, impeccable accommodations, and thoughtfully crafted touchpoints showcased the fearless expertise that defines way2events, as bold and unforgettable as the Emerald Isle itself.
Empowering the Team
Success on the field starts off the field. For the KAA Gent team, all the aspects of their preparation was covered. Reserved fitness facilities for recovery sessions, precise and punctual transfers, on-time laundry services and fully equipped massage rooms created a seamless foundation for peak performance. Much like Ireland’s famed hospitality, the players’ well-being was at the heart of every decision, ensuring they could focus entirely on their game
Immersive Experiences for Sponsors and Partners
The heart of our sportstravel incentive wasn’t only the match itself, but the moments that brought people closer (like always) - shared experiences, genuine connections and lasting memories. In Belfast, a city that wears its history proudly on its sleeve, sponsors and partners were treated to an exclusive tour through the vivid tales of Falls Road and Shankill Road. The Cathedral Quarter provided a vibrant, dynamic setting for informal networking moments that felt effortless yet impactful.
As evening fell, the Belfast Christmas Market cast its spell, with festive lights dancing in the crisp winter air. Guests savored local delicacies and shared stories over warm drinks, surrounded by the kind of magic that only Ireland can conjure.
The Main Event: Football in Windsor Park
There’s something special about Windsor Park – it’s a place where the roar of the crowd and the passion for football create experiences like nowhere else. The Larne vs. KAA Gent match was a thrill from start to finish, with VIP seating giving our guests a perfect view of every moment on the pitch. The atmosphere buzzed with passion, drawing everyone into the excitement of European football. Before the match and during halftime, guests came together in a relaxed setting, sharing stories and ideas while the energy of the crowd echoed around them.
A Taste of Ireland’s Rich Culture
But the story for our guests didn’t end here. The second day brought VIPs and sponsors face-to-face with the spirit of Belfast. At Titanic Belfast, they walked through tales of ambition and resilience, immersing themselves in the museum’s interactive exhibits and striking design. Over a hearty Irish lunch featuring traditional stew, perfectly poured Guinness, and refined Irish whiskey, they shared stories and laughter, creating memories that went far beyond the day itself.
Meanwhile, the KAA Gent players and staff were expertly guided through the post-match logistics to ensure a smooth transition back to Belgium. Recovery facilities were made available to the team, giving them the space to unwind and recharge after their efforts on the field. From organizing late-night transfers to carefully overseeing the packing and transport of equipment, every detail was managed with the care and dedication you’d expect from way2events.
Your Next Bold Sportstravel Adventure
Looking to redefine sportstravel? At way2events, we believe it’s more than just getting from A to B. Whether it’s the energy of Belfast, the charm of Dublin or destinations beyond, our sportstravel approach weaves flawless logistics, immersive programs, and genuine human connections into every mile traveled.
This is sportstravel, reimagined. This is way2events. Ready to dare to be bold? Let’s create something extraordinary together.
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