Baku doesn’t whisper anymore — it roars. Once a quiet “hidden gem,” the Azerbaijani capital has slammed its foot on the gas and turned into a full-throttle hotspot where ancient walls, futuristic skylines and world-class events collide at 300 km/h.
And when Formula 1 takes over the city, Baku becomes (almost) the only place where power suits flirt with pit stops.
That’s where way2events jumped in. An exclusive pack of C-levels. A street circuit built for legends. A bold incentive where adrenaline wore a tailored suit and elegance got a front-row seat to the action.
Why Baku? Why not!
Because let’s be honest — not every city can pull off East-meets-West without trying too hard. Baku just… does. Effortlessly.
Where her fortress walls whisper history and her futuristic curves look like they’ve been dropped in by a time machine, the city already stuns on a regular Tuesday. But come Formula 1 weekend? It shifts into overdrive.
Suddenly, it’s less “historic capital” and more playground for power players - where big moves, bold ideas and a little adrenaline shake hands. Think top-tier hotels, fine dining, and a front-row seat to the fastest show on earth.
The Formula 1 Experience
The brief: no friction, just thrill.
• Personalized travel kits and a business class flight to Azerbaijan
• Fast-track transfers to Baku’s best five-star hotels
• VIP paddock access and premium race seating
• Fine dining overlooking the Caspian Sea
• Private networking sessions in iconic spots like the Heydar Aliyev Center
Engines roared. Glasses clinked.
People actually talked - not about KPIs, but about life, speed, and who’d spin out first on Turn 8. Somewhere between the paddock and dessert, job titles quietly left the chat and real conversations showed up.
Baku just leaned back, revved the engine, and let it happen. And with way2events in the mix, moments like these always have a habit… of sticking around.
Click here for an overview of all tailor-made incentives ».webp)