Peaky Blinders Kick-Off

For this event, we made one clear agreement: this couldn’t be a theme party you simply “layer on top.” So we didn’t start with décor or a dress code, but with one question: what makes a team naturally lean in?

For a long-standing client, way2events built a multi-day sales kick-off around Peaky Blinders. Birmingham, 1920s. Sharp, stylish, with an edge. Not as a costume moment, but as a framework that carried the entire experience.

The kick-off: sharp and results-driven

The day opened with a sales kick-off that immediately put the team in the right mindset: priorities, focus and clear targets. Thankfully no long PowerPoint marathon — instead, a session with pace, straight to the point, with concrete agreements the team can build on for the rest of the year.

And yes: that Peaky Blinders atmosphere (Birmingham, 1920s) did more than set the scene. It gave the session a recognisable frame: sharp, ambitious, full of character. Just enough edge to pull everyone in.

Photobooth: stepping into Birmingham for a moment

Between sessions, participants could fully dive into the theme in a professionally set-up Peaky Blinders photobooth. Flat caps, three-piece suits, the right props — and before you know it, people who usually only cross paths on a Monday morning are laughing together on camera like they’ve been on the same team for years.

That’s the best part: the photos are great, but the effect is even better. It mixes people naturally. It opens something up — without anyone having to say, “now we’re going to connect.”

Hotel Jalo: simply a great choice

After a day like that, you want the evening to run smoothly too. No hassle, no “standard.” Hotel Jalo delivered exactly that. One of the most trendy and distinctive hotels around, it was the perfect counterbalance to the business intensity of the day. People unwind naturally, but the energy stays on — ideal when you’ve still got an evening ahead.

Secret bar: where the night really took off

In the evening, we moved to a private “secret bar” (Birmingham style — obviously). The kind of place you walk into and instinctively take a quick look around. Dark wood, warm light, just hidden enough to feel special. Definitely not the classic hotel bar where everyone drifts off to their room after an hour.

A live band set the tone with soulful tracks that bridged the 1920s and today. Then the DJ took over and the pace lifted naturally. And that’s when the nice thing happens: everyone on the same dancefloor. The sales manager next to the newest colleague. No roles — just a team having a great night.

More than a theme party

Peaky Blinders gave the entire kick-off a story — and a message to the team: we invest in you, your energy, your motivation. way2events translated that intent into a programme where sharpness and experience, business and pleasure, inspiration and relaxation were fully in balance. Not “programme-programme-programme,” but one continuous experience.

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We make sure the details work — timing, locations, transitions — so people can simply do what you hope they’ll do: find each other, pick up energy, and leave feeling it was genuinely worth it.

Ready for your next kick-off, teambuilding or annual event? way2events is happy to think along — from first idea to final round.