When a leading FMCG brand asked for a launch that felt premium without the pretense, they came back to way2events. Mission: deliver impact, elevate experience, and keep it beautifully on-brand. Our answer? Dare to be bold—and craft a bold event experience their clients would talk about long after the last toast.
Setting the Scene — Chenoy Wine Castle, Namur
Tucked into the green heart of Namur, Wijnkasteel (Château) Chenoy offered the perfect blend of authenticity and modern comfort - exactly the tone of a premium product entering the market.
• 100 invited clients & partners welcomed in a refined, contemporary setup
• Seasonal walking dinner with pairings from the estate’s wines
• Immersive product reveal that made the brand story tangible - subtle tech, zero gimmicks
• Spaces designed for natural networking: talk-first flow, no forced fun, plenty of warm hospitality
Experience by Design
From the first glass raised to the last drop sighed, we set the pace: a narrative that cuts clean, service that breathes, and pocket-spaces where real conversations actually happen. Premium, not loud. No confetti—just control.
Why did it land?
Because we made premium feel easy. The message had oxygen, the product got a stage - never a circus - and hospitality did the quiet heavy lifting. Day-after readouts: sharp recall, warmer intent, pipeline in tune.
From Concept to Last Glass
We mapped the guest journey like a composer marks a score: creative idea - spatial design - pacing - palate - payoff. Venue and production carried the melody, service kept time, pairings added harmony, and the reveal hit right on the downbeat. No drag, no filler - just crisp choices that made the brand feel inevitable. Launches deserve sensation over spectacle, meaning over noise. That’s how the product stops being new - and starts being necessary.
Click here for an overview of all tailor-made incentives ».webp)