Ghent on a European matchday is a city on edge. The medieval skyline, the cobbled alleys, the water lit by café screens tuned into kickoff — it’s a city that carries football in its bloodstream. When KAA Gent welcomed Real Betis for a knockout clash in the UEFA Conference League, way2events shaped the experience from the moment the first flight touched down.
Arrival: where Atmosphere meets Structure
Our guests arrived in a city where history always hangs in the air - and matchday electricity runs through it. From the moment they stepped out, they were placed in the right environment. Premium hotel? Check. Private transfers across the cobbled streets? Seamless. Enough space for pre-match talks, networking, or just taking in the city before the storm? Absolutely.
Matchday loomed, but the vibe was calm. Pre-match talks over Belgian cuisine. Quiet moments by the water. Time to soak in the city before the energy turned.
Ghent: Character in Every Corner
Ghent really draws you in. One moment you’re beneath the spires of the Gravensteen castle, the next you’re sipping a local IPA in a dimly lit bar in Patershol. Modern design hides behind gothic façades. Street art wraps around centuries-old chapels. From St. Michael’s Bridge to the buzzing Graslei, the contrasts are real — and they work. Our guests explored it in curated moments — not through checklists, but through atmosphere. Enough to feel Ghent’s rhythm. Enough to remember why it matters.
Matchday: Spanish Control, Belgian Fire
The Planet Group Arena was full long before kickoff. KAA Gent came in hard - high press, big energy. But Betis played like they’ve been here before. Three goals. Three moments of sharp, clinical football. That’s the kind of football that quiets a stadium.
But the defeat didn’t mute the night. In the stands and the skyboxes, the experience held strong: tension, emotion, shared memories. That’s what knockout football delivers — win or lose.
After the Whistle: Still in Sync
As always, the final whistle doesn’t signal the end of the evening. Way2events ensured a seamless post-match flow. A return to the hotel without delay. Private dining with custom options. Room to talk football or business - or both.
Way2events x knockout Nights
Ghent offered the atmosphere. Betis brought the efficiency. And we made sure it all connected!
That is what we do! We take you to the heart of the action and turn a match into a total experience. From high-stakes logistics to low-key hospitality, way2events built the environment that let the evening breathe (even when the match got tight).
Big games deserve more than tickets and timing. They deserve a story. Let’s build yours.
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