SD Worx, the market leader in HR solutions, lighted 75 candles in 2021 … However, the long-awaited birthday party was postponed for a while due to that annoying virus, only to be celebrated twice as hard in 2022!
The briefing
The briefing to our creative team was crystal clear with keywords such as outdoor, rainproof, festival vibe, Bohemian. However, we were given a small footnote remark ... the customer has a tradition of annually celebrating the start of the new year exuberantly, in the meantime prides itself on having its own SD Worx Band and last but not least ... countless concepts and locations have already been ticked off as 'Been there, Done that'.
They got our attention! No fewer than fourteen locations were reviewed, availabilities were checked, artists, bands and deejays were polled while caterers were tested (yummy!).
Party at Zanzibar
And yes, on June 10, Zanzibar was completely dominated by 'Celebrating 75 Years of SD Worx'. The already beautiful location was taken care of by our decoration team and expanded with 750 square meters including a trendy tent canvas, nomad style. Even a real festival campsite was added!
Two music stages with different line-up guaranteed great acts throughout the evening. Trendy catering and a much-appreciated hit performance by the SD Worx Band ensured that the 1,500-party people present celebrated the 75th anniversary of SD Worx in a beautiful way ... or to say it with the SD Worx credo: 'They sparked Together!'
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