Activation Megavino

The Megavino fair in Brussels is the annual highlight for any self-respecting company active in the wine sector to present their new products to the general public. Way2events was responsible for the activation and roll-out of the exhibition action for one of the 3 major players in this market. An activation was developed at the fair in the form of a discount which the general public could redeem in the large retail stores. An online platform was created based on the look and feel of the current campaigns. This in combination with the classic mail delivery. An eye-catcher was chosen for a trendy food truck where visitors could enjoy an excellent glass of red or white wine. In parallel, an activation was also rolled out in certain retail stores to involve the people who were not present at megavino.