A French multinational contacted way2events for their expertise and know-how in product presentations.
For the client, a strategic, operational and communicative elaboration formed of their product presentation for trade fairs is a major challenge.
Thanks to years of experience, way2events knew how to propose the right mix for the ideal product presentation. A good promotion, Selling and promoting the product only works with a well-developed concept. Where several visuals, online platforms and very well educated and specialized personnel are key factors in the elaboration of a product presentation. Thanks to this ideal mix, the product was in the spotlight time and time again.
Brand activation on the basis of a product presentation at trade fairs remains an important phenomenon where companies have to pay extra attention to it.
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